Employers face “a deluge” of resumes when they post jobs, said David Perry, managing partner of executive search firm Perry-Martel International in Ottawa, Canada (he works mainly with U.S. clients), and co-author of “Guerrilla Marketing for Job Hunters.”

Where does that leave you? “If you’re unemployed, stop applying for jobs,” he said. “Start applying to companies. You want to be in a job pool of one, rather than 1,000 or 10,000. The way you do that is by targeting the companies.”

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